Sun West Students Compete in Marketing Exercise

Picture above features: (Back row: left to right) Grasen Dahl (Davidson), Eric Menzies (Kenaston), Justin Zdunich (Kenaston), Jett Millman (Davidson), Addison Doell (Davidson), Lilly Schneider (Davidson), Belle Ringdal (Kenaston), Carys Laliberte (Kenaston), Vincent Yakimoski (Loreburn), and Nick Walsh (Loreburn).(Front row: left to right) Finn Low (Davidson), Ethan Forman (Davidson), Ivan Kinder (Davidson), Emry Palmer (Davidson), Hunter Garrioch (Loreburn), and Hannah Ivanco (Loreburn).

Through the Sun West Career Development Program and in cooperation with their local schools, students from Loreburn Central School, Kenaston School , and Davidson School recently showcased their marketing prowess at the Saskatchewan Polytechnic Marketing Contest. This event, a collaboration between Saskatchewan Polytechnic’s Business diploma program and the Saskatchewan Roughriders, brought together 216 high school students from 23schools across the province. The competition offered over $35,000 in prizes, including tuition towards Saskatchewan Polytech’s Business diploma program and exclusive Saskatchewan Roughriders experiences.

The contest challenged students to work in teams of three to four to develop innovative proposals aimed at attracting new Canadians to engage with the Saskatchewan Roughriders and Canadian football. Their task was to create strategies to boost ticket sales and game attendance. Each team had just two hours to prepare their business plans before presenting them to a panel of judges from the Saskatchewan Roughriders and Saskatchewan Polytech.

Representing Sun West School Division, teams from Loreburn, Kenaston, and Davidson participated with enthusiasm and creativity. The Loreburn team, Kenaston team, and two teams from Davidson worked diligently to devise compelling business plans. Their presentations were evaluated based on creativity, feasibility, and potential impact.

In addition to the competition, students had the opportunity to learn about the Business diploma program at Saskatchewan Polytech, including the benefits of the new Sports Management program. This two-year diploma course aims to equip students with the skills needed for a successful career in sports management.

The event not only provided a platform for students to demonstrate their marketing skills but also offered a glimpse into the educational opportunities available at Saskatchewan Polytechnic. The experience was invaluable for the students, who gained insights into business planning, teamwork, and public speaking.

Overall, the Saskatchewan Polytechnic Marketing Contest was a resounding success, highlighting the talent and potential of high school students from across the province. The innovative ideas presented by the teams from Loreburn, Kenaston, and Davidson are a testament to their hard work and creativity.

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